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For the first time in India, a condom commercial was talking about pleasure and sex in the same tone. The ad created a lot of uncomfortable moments for families and conservative audiences, who were jolted out of their cushy sofas at the brazen sensuality on display, something very uncommon until the 90s. Jump to.
KamaSutra Condoms is India 's second largest condom brand. It is manufactured by J. Ansell Ltd.
India has not had a friendly equation with condoms sincewhen the first condom commercial was aired on TV. Earlier this week, the Information and Broadcasting Ministry called for a nationwide ban on all condom ads on television between 6 am and 10 pm alleging that it is 'indecent for children'. Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements,' the Ministry's advisory ruled.
These are external links and will open in a new window. Indians are questioning the merits of a government order banning condom adverts from being broadcast on primetime TV. The information and broadcasting ministry says the adverts may only be shown between 10pm and 6am because they could be "indecent for children".
In this episode of Awful and Awesome, Rajyasree and Abhinandan engage in a conversation about advertisements, beginning with the Fevicol and Fevikwik ad. The podcast starts with the two talking about the Fevicol ad. The second ad they talk about is the Fevikwik ad.
The sensuous ad featuring Bollywood star Pooja Bedi and supermodel Marc Robinson was an aberration from the toned-down commercials of the already existing brands. Along came KamaSutra, featuring a hot couple in the shower; that struck the prudish society like a thunderbolt. Even the print versions, although aesthetically appealing, was spicy enough to offend those who believed such ads can mislead the youth.
A condom advertisement carrying the image of Sunny Leone, released by a pharmaceutical major, has irked some trade bodies and saffron outfits. Hoardings featuring the ad were later taken down. Condom and contraceptive sales rise around Navratri, according to an estimate. Advertisement hoardings of a condom brand carrying the image of Sunny Leone and a message about Navratri has created controversy in Surat on Monday.
Jump to navigation. Kamasutra is one of the pioneers in the condoms business in India. You could argue that the brand pioneered a minor sexual revolution in the country when it was launched.
On Monday, India's Ministry of Information and Broadcasting issued an advisory to the country's television channels requiring them to immediately cease airing condom commercials between 6 a. On Tuesday, the second-most populous nation in the world woke to headlines like "Govt bans condom ads from 6 a. Online outrage was immediate, with netizens lampooning the ban, the timing and the moral policing. One site satirized the news, thanking the government for saving Indian culture.